Ideally we want our audience to be fragmented so we can reach the maximum audience, while still staying within the conventions of a thriller. The harder audience we found was the women side. We reached out to them by using the love story between Carlson and the struggle to find his daughter. However the dominance of the audience will be males, as it throws our audience threw an adrenalin fuelled rollercoaster. With the male dominance we expect our film to do well in the box office however the film may be damaged by the lack of women dominance. However out film can be successful threw a dating subculture. As our film is targeted at teenagers. Which statistic we can see that mostly only people between 16 and 24 go to the cinema, and threw that age teenage go to dates and socialize a lot more.
Young male teenagers tend to be into gaming as well, which well feeds into our high adrenaline thriller. Modern day gamers just as Call of Duty and Battlefield send the gamer on a massive thrill ride. Which we emulate in our film so we will appeal to the gamer audience. If our film went into production we would also market it our film threw social networking such as twitter and Face Book. As we develop in technology our generation follows social networking like a second child and it is a great why to connect to the younger audience
To conclude our film is target at the male audience however we want to use the males to pull in the women audience. However we want to dominate threw the male side
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